Menu
HomeFor Business OwnersFor IndividualsAboutFAQ
The Unify FamilyClient Portals
970.484.9655
HomeFAQ
Frequently asked

The real questions people ask before becoming a client.

No marketing FAQ. These are the actual questions we field on intro calls — answered the way we'd answer them in person.

Fees & Pricing

5 questions

How exactly does Unify get paid?

One way: a quarterly fee, billed as a small percentage of the assets we manage on your behalf. The fee is automatically debited from your Schwab account and disclosed clearly on every statement.

Tiered schedule: 1.00% on first $1M, 0.85% above $1M, 0.70% above $3M, 0.55% above $5M. Effective rates drop as your account grows.

We do not earn commissions, sales loads, trail fees, or referral kickbacks. We are not paid by any fund company or insurance company. Our incentive is aligned with one thing: your account growing.

Are there hidden fees inside the funds you use?

Yes — every mutual fund and ETF charges an internal expense ratio. This is true of every advisor on earth. The question is how big it is.

The funds in our typical portfolios charge 0.03%–0.10% annually. So a $500,000 portfolio pays roughly $150–$500/year in fund-level fees on top of our advisory fee. We disclose every basis point on the quarterly statement.

Is there a minimum?

For ongoing investment management: $250,000. For 401(k) plan design and administration: no minimum, plan-level pricing.

If you're below the individual minimum but expect to be over it within a year or two (rolling over a 401(k), inheriting, selling a business), call anyway — we'll often start the relationship early.

Do I pay extra for financial planning?

No. Retirement projections, Roth conversion analysis, Social Security strategy, tax-coordination meetings with Unify CPA — all included in the advisory fee.

What about CPA tax preparation — is that bundled?

Tax prep is billed separately by Unify CPA at their standard rates. Wealth clients get priority scheduling and direct coordination, but the engagements are independent.

Working Together

4 questions

Who is Unify NOT a good fit for?

Active traders, options/crypto-focused investors, anyone wanting frequent tactical trades, and anyone who wants weekly market commentary. Our edge is in being boring on purpose. If you want a stock-of-the-week newsletter, we'll happily refer you elsewhere.

How often will we actually talk?

One full annual review (90 minutes). One mid-year check-in (30–45 minutes). Plus whenever you call, email, or stop in — we don't gate access. Most clients average 3–5 substantive contacts per year.

Do I have to use Unify CPA or Unify Payroll?

No. They're sister firms, but completely independent engagements. We work with clients whose CPAs are across the country and give the same coordination effort to outside accountants we trust.

Can I leave whenever?

Yes. There are no surrender fees, no contracts, no penalties. Your assets are at Schwab in your name — you can fire us with 24 hours notice. Most clients stay because they want to, not because they're trapped.

How It Works

3 questions

How long does onboarding take?

Roughly 4–6 weeks from first call to fully invested portfolio. Schwab account opens in a few days; ACATS transfers from your existing custodian take 1–3 weeks; we trade in carefully so we don't realize unnecessary capital gains. We move slowly on purpose.

Will I have to sell everything I currently own?

Almost never. We move your existing investments to Schwab without selling them, then evaluate each holding for cost basis, tax implications, and fit. Concentrated positions get a multi-year unwind plan to manage gains. We are not allergic to legacy holdings — only to bad ones.

What software do clients use to see their accounts?

Direct Schwab.com login (24/7 real-time), plus our quarterly written reports. We don't use a flashy aggregation portal because most of them charge clients a layered fee for doing what Schwab already does for free.

Performance & Risk

3 questions

What returns can I expect?

Honest answer: nobody knows. Long-run history says a 60/40 portfolio has averaged 7–8% annualized over 30+ year windows. Any year can be wildly different. Anyone giving you a specific number is selling something.

Will you “beat the market”?

No. We're not trying to. We're trying to capture market returns at the lowest possible cost, with maximum tax efficiency, in a portfolio that fits your specific situation, while keeping you invested through the bad years. The long-running SPIVA scorecards consistently show that disciplined, low-cost indexing beats the majority of active managers over long periods — often by a wide margin.

What happens in a 2008-style crash?

Your portfolio drops, sometimes a lot. We rebalance into the decline, harvest losses, and keep your contributions flowing. We do not “get out” or “play defense.” Behavior is the alpha — we're hired in part to keep you from selling at the bottom.

Trust & Custody

3 questions

How do I know my money is safe?

Your assets are held at Charles Schwab — not at Unify. We have authority to manage but cannot move money to ourselves. Schwab is SIPC-insured ($500K per account). You log in directly to Schwab.com and see every transaction we execute. The structural separation is the protection.

What's a “fiduciary” and is Unify one?

Yes. As a Registered Investment Advisor, we are legally bound to act in your best interest at all times — not the “suitability” standard that applies to brokers. The fiduciary duty is documented in our Form ADV (linked in the footer).

What happens if David or Stephanie retires?

David and Stephanie cover each other's clients — that's the first line of continuity. Your assets are held at Schwab regardless of who's advising, and you'd have full opt-out rights with zero friction at any time.

For Business Owners

2 questions

Can you help me set up a 401(k) for my company?

Yes — design, document drafting, recordkeeper selection, and ongoing 3(38) investment fiduciary. Coordinated directly with Unify Payroll for contribution processing. See the Business 401(k) page for plan tiers and details.

I already have a 401(k) — can you take it over?

Yes. Plan takeovers are routine. We benchmark your current fees, document any compliance gaps, propose a transition plan, and handle the recordkeeper conversation. Most takeovers complete in 60–90 days.

Question we didn't answer here?

Email the team or grab a 30-minute slot. Real answers, no salespeak.

Book a Free Call Email the Team